How to create a Whitepaper that will generate leads

The white paper is a great source of content. The white papers are the best to use when you need to provide more information to your customer. Blog posts are good but they do not provide such high value as white paper does. The white paper provides an educational content allowing companies to reach the buyers who are interested early in the buying cycle and let them to go closer to buy your services or products. They are designed to provide such information allowing a client to self-educate. Normally, the white paper consists of about 10-15 pages, depending on complexity of information you want to provide.

How would you create the white paper to nurture the leads?

• Find the topic that fulfils your prospects´needs: You must be well aware what your target market is and you must learn about their needs and problems. Once you identify a problem, then simply write a short solution to it in a form of white paper.
• Highlight your background: Firstly, you have to point-out that you´re among the best in the area to provide such helpful information. You should provide an overview of your past work and experience.
• Create a sales landing page: Create a summary of benefits and main topics of the white paper. You need to persuade them why they should download them and give out their contact information.
• Do a research: Good information backed by well-documented and credible research is very appreciated. Analyse your found data in easy and understandable way. Give examples. Giving examples makes it easier for people to understand your argumentation.
• Promote: You can do it in various ways. You can share it via email. You can promote a link to the white paper in social media or introduce it in a blog post. Further than that, it´s a great idea to convert your white paper in a form of webinar to reach more audience and get more leverage out of your white paper’s content.

Do you have any other ideas how to create and promote the white papers? If so, please share it 🙂