Blog posts – a great source of content

Content creation is very important to drive traffic to your websites and possibly generate some leads in case you´re aiming at it. You can naturally have different types of content you want to provide for your readers or prospects. This could be product pages, how-to-manuals, white papers, e-books or blog posts. All of them are great source of content that could be helpful to answer the customers´questions. I will describe blog posts in more depth.

Benefits of blog posts:

Blog posts can be great to drive traffic to your site when using search engine optimisation correctly. More than that, if blog posts are helpful and will aid to resolve some of your prospect´s current problems, they can be a good lead generator. Blog posts can be a sales tool for sales reps. You will definitely create a good impact on customer when you send an educational piece of content which will bring them benefits. With this means, blog posts can help you to establish authority and visibility.

What to pay attention to?

You should keep the format readable to allow reader with easy reading. Have a fluent flow of information in structured format. Make paragraphs short. Highlight the important parts or make them bold. Use simple words, avoid jargons. Everyone should understand what you´re writing about. Good tips is to use links to other sources, but do not overwhelm reader with them. Keep it neat.

There are several types of blogs you can create, here is some overview:

• Resource posts: The main motto of resource posts is to be helpful. If you´re a consultant and you want to drive your client through some process they´re working on, you may include posts that list several links or ideas or other resources (not your own) that your customers might need in order to establish the mentioned process.
• How-to posts: This is very simple. If you sell a product or a service, you want to ease your customer´s life by providing steps, directions, video tutorials or tips how to handle the purchased product or service. The customers will be grateful to you.
• FAQ posts: Your prospects definitely have standard questions before they´d purchase from you. It´s very common for companies creating FAQ on their webpage but they do not usually create blog posts about that and do not share it on social media. You can start doing this. You should try to write a single blog post collecting the main questions your customers might have about your offering and write such useful blog post.
• Extra posts: Create posts that have nothing to do with your products or services but still are relevant to the industry which your business is part of. If you´re a software provider, you could create blog posts about the latest software and technological developments in the industry in specific market area. This could be very handful information for your customers.
• Comparison posts: Why not to create posts, in which you can do competitor comparisons. You can compare two different products within the same market industry. You can bring a visibility to the companies´ benefits, including your own.
• News posts: You can create posts about any new features, products or services of your company as well as industry trends within your industry. This way, you can keep your customers or prospects up-to-date. These posts are also very effective at building an audience.

These are just examples of several ways to publish blog posts. There might be many more. You could perhaps share your own. What other blog posts you think would be useful for your customers? What other benefits did blog posts bring to you or to your business?